Program
Management

Accurate & Accessible Prospect Data

The Problem: Your marketing automation platform is a digital graveyard of partial contact records, duplicates, and outdated information. Your BDRs waste hours manually cleaning lists before every campaign. When someone asks "how many decision-makers do we have in the healthcare vertical?" you get three different answers from three different systems. Meanwhile, that expensive intent data you're buying is gathering dust because no one can figure out how to actually use it.

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We build prospect data frameworks that transform your contact and account data from a liability into a strategic asset. We design systems that not only capture comprehensive prospect information but make it readily accessible across your marketing channels for segmentation and personalization.

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One B2B SaaS company discovered they were ignoring 43% of their potential buying committee because their data collection processes weren't capturing key influencers and decision-makers. After implementing our prospect data framework, they increased their average deal size by 27% by engaging the complete buying team with personalized messaging.

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And because we believe respecting your prospect's communication preferences isn't just legally prudent but good brand management, we create robust preference management processes that keep you compliant with privacy regulations while maintaining your brand integrity.

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Measurement & Revenue Attribution​

The Problem: Your team drowns in dashboards but starves for insights. Every marketing tool produces metrics, every channel has its own reporting, and every team member focuses on different numbers. Some data is accurate but isolated. Some is flat-out wrong because your systems weren't configured by someone who understands the complete picture. When it comes time to prove marketing's contribution to revenue, you're left cobbling together spreadsheets while your finance team raises skeptical eyebrows.

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We ensure appropriate metrics are collected accurately and connected meaningfully to give you a complete picture of marketing performance. We build attribution systems that go beyond simplistic first-touch or last-touch models to show marketing's true contribution to revenue.

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A mid-market tech company that implemented our measurement framework discovered that a channel they were considering cutting actually influenced 32% of their closed deals—something their previous attribution model completely missed. More importantly, their CFO finally stopped questioning marketing's budget requests because they could see exactly how marketing investments translated into pipeline and revenue.

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Full-Funnel Management

The Problem: You generate hundreds of MQLs every month, but they seem to disappear into a black hole. Sales complains about lead quality while marketing points to the leads that never received follow-up. Everyone has a different definition of what makes a "qualified" lead, so you're essentially speaking different languages. Meanwhile, your best prospects are having disjointed experiences as they bounce between marketing and sales touchpoints with no coordination.

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We create comprehensive funnel management processes with objective stage definitions, aligned scoring models, and clear handoff protocols. We develop Service Level Agreements that hold both marketing and sales accountable for moving prospects through the funnel efficiently.

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One company discovered that 62% of their marketing-generated opportunities were getting stuck in the same sales stage. Rather than blaming sales or generating more leads, they used our funnel management approach to identify and address the specific content and messaging gaps that were causing prospects to stall. Within one quarter, their pipeline velocity increased by 40%.

 

Funnel Diagnostics & Optimization

The Problem: Your funnel conversion rates are below industry benchmarks, but no one can tell you why. Your team meetings devolve into finger-pointing sessions with marketing blaming sales qualification criteria, sales blaming marketing lead quality, and everyone missing the actual issues. You've tried throwing more money at the top of the funnel, but it hasn't improved results—it's just made the problem more expensive.

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We give you the tools and processes to objectively diagnose where your funnel is breaking down. You'll have the detailed data to determine exactly which campaigns, channels, content assets, or audience segments are underperforming—and why.

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A $80M SaaS company used our funnel diagnostic approach to discover that their overall conversion rates were being dragged down by a single audience segment that was being incorrectly targeted. By refining their targeting criteria and content strategy for this segment, they improved their overall MQL-to-SQL conversion by 18% in just 60 days.

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Operational Processes

The Problem: As you've grown, your marketing processes have evolved haphazardly. Simple campaign launches now require 15 approval steps. Basic audience segmentation has become a manual, error-prone process that no one wants to own. Your team spends more time managing work than actually executing it. You're caught in the classic dilemma: your current processes are too slow and bureaucratic, but removing them entirely would lead to chaos and mistakes.

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We create scalable operational processes that balance speed with quality control. We design workflows that eliminate unnecessary steps while ensuring critical checkpoints remain. The goal isn't process for the sake of process—it's creating the operational backbone that lets your team focus on high-value work instead of administrative busywork.

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One client reduced their campaign launch time from 23 days to 7 days while simultaneously decreasing error rates by 64%. They didn't achieve this by eliminating processes—they did it by implementing the right processes that automated routine tasks and focused human attention on the steps that truly required expertise and judgment.